Only Connect

Ticketing partners for live entertainment

We promote and support performing arts companies and entertainment and cultural brands by enabling them to sell tickets for their productions and licensees directly to consumers, fans and followers. We support our clients in design, technology, commercial negotiations, data and practical implementation. We offer a complete package enabling clients to reap the full benefits of their existing profile by making the final connection to their customers – and their potential customers.

Our clients are making more sales and sealing more relationships with their customers through us each year. We have already enabled the sale of hundreds of thousands of tickets and we consistently see customers opting in to hear from our clients at one of the highest rates in the industry. The reason is simple – we are constantly working with our partners to eliminate barriers between our clients and their ticket-buying customers. Buying tickets through us and our partners for our clients’ performances and events is a natural progression of their customers’ interest. So, when it comes to the end of the sales process and giving their consent to hearing from our clients, we see customers showing a very high level of interest because they know they when they give their consent will hear directly from the brand, person or company in whom they are investing their ticket purchase.

Our approach to personal data is not only technically and legally compliant but is built from the ground up with the personalised and informed approach to customer data which -

  • underpins GDPR and the general direction of privacy laws and regulations
  • customers want
  • brands, acts and companies need.

We have existing clients and live relationships in the following industry areas:

  • Theatre & Comedy
  • Writers & Composers
  • Family Entertainment
  • Music
  • National Portfolio Organisations

…with more being added each year.

Only Connect is:


  • Julie Pollin · Associate
    Client Relationship · Sales Set Up & Support · Event Set Up & Support · Venue & Partner Liaison · Customer Service
  • Sacha Brooks · Managing Director
    Business Development · Privacy & Data Protection Operations & Compliance · Customer Service


  • Sacha Brooks · Managing Director
  • James Charrington · Non-Executive Director

Read more about who we are here »

Contact us to find out more

Who We Are


Sacha Brooks · Managing Director

Sacha worked in all levels of theatre production in the West End and UK regions from 1986 to 1999, including stints at the National Theatre, in regional repertory and in the West End both backstage and in production offices. His debut as an independent commercial producer was the first play in West End theatre history to achieve advance sales exceeding £1m and the first on Broadway with an advance exceeding US$5m. He went on to be directly responsible for over £50m of ticket sales for his own productions, continuing to produce in the West End on tour until 2006. He has also licensed productions internationally for twenty years and is now a consultant, advising licensors, brand owners, licensees and producers on all aspects of theatre and brand licensing, development, production and strategy.

Brands, licensors and producers he has worked with as consultant, producer, licensor or licensee include: Agatha Christie Ltd., Disney, Studio Canal, Pathé, Rodgers & Hammerstein Organisation, Elton John, Really Useful Group, RKO, Kenny Wax, National Youth Theatre, Mischief Theatre, Delfont Mackintosh, Nimax Theatres, ATG, Shubert Theatres, Live Nation, the Jim Henson Company.

Julie Pollin · Associate

Julie has experience in a number of different roles within the ticketing industry. She started at Ticketmaster working in several departments, including Customer Services and on-site Box Offices for events such as Wimbledon Tennis, Arsenal FC and The Chelsea Flower Show, before joining Event Programming, where she was part of a team of four responsible for the setup of all Ticketmaster events.

She then moved to the South Bank Centre as a Supervisor overseeing the running of all four box offices, including the Royal Festival Hall. After a brief stint at the Royal Albert Hall in ticket distribution for the Proms, she joined Delfont Mackintosh Theatres where she has worked for the last 13 years.

Starting in the Novello and the Gielgud Theatres, she then joined the Groups and Specialist sales department, where she worked for the 11 years until 2018. Julie brings a specialist knowledge of all West End theatres and shows together with much extensive general experience of box office, sales and set up.


In addition to Managing Director Sacha Brooks, the company has access to strategic advice and support from its Non-Executive Director.

James Charrington · Non-Executive Director

After early experience at the Edinburgh International Festival and on Broadway, James began his career in 1989 with arts marketing agency Dewynters, managing campaigns for clients including The Royal Opera House and Walt Disney Theatrical Productions.

In 2002 James set up a live entertainment marketing agency in Hamburg - Koenig & Englaender. Together with Stage Entertainment, the agency painted the ferry boats of Hamburg yellow for The Lion King and turned the face of Berlin blue for Blue Man Group. As International Commercial Director at Stage Entertainment from 2006 he took responsibility for commercial activity across Europe and set up an audience database now boasting over eleven million theatregoers. James joined leading entertainment marketing agency Dewynters in April 2016 as CEO.

As International Commercial Director at Stage Entertainment from 2006 he took responsibility for commercial activity across Europe and set up an audience database now boasting over eleven million theatregoers. James left Stage Entertainment in October 2014 and is now CEO of Dewynters.


Please contact us to find out more: [email protected]

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